Great Savings 22: Tune Out To Tune In


Anyone who’s ever benefited from a free product or service can thank the world of advertising. Advertizing powers business and industry. Don’t believe it? Then consider why the top 100 advertisers spent a collective $102.6 billion in 2011 alone (Source: Even so-called “free” websites like this one are often paid for in part by readers clicking on ads—believe me, we appreciate your support. Unfortunately, when it comes to saving money and building wealth advertising becomes the enemy. That’s why tuning out advertising may be the best weapon for tuning into a brighter future.


Another Great Savings Tip from Many Ads


Our society is filled with the incessant chatter of a million voices all competing for our attention. The voices are aimed at us with scheming intent—to get us to buy things we don’t need, or to believe in causes (some against our best interests). The messages are never-ending, and come streaming through our media—TV, radio, smart phones and the internet. All are amped up, fine-tuned and designed to suck us in by appealing to a core set of human needs: the desire for beauty, long life, sex, power, the hope for health, happiness, a sense of belonging, and let’s not forget fear. Advertising thus becomes a powerful motivator and manipulator, pushing us to buy products and services we don’t want, don’t need, and wouldn’t even care about if not for the fact they’re constantly being pushed in front of our faces.


Do you ever feel manipulated by advertising?

We are constantly bombarded by messages that appeal to our core senses and values. Unless we pay attention, these same messages distort our sense of who we are and what we really stand for.


We aren’t defenseless. As powerful as advertising can be, we learn from experience to tune out at least some of the messages. Yet unless we consciously choose to avoid advertising in the first place we set ourselves up to be tempted by the seductive call of materialism—and we often succumb to that call when we’re most vulnerable. That matters most when budgets are tight and we’re trying to hang onto more of our disposable income, or better yet, sock away savings for a rainy day.


Limiting Exposure To Ads


To stay vigilant against all those who would encourage us to spend it’s important to limit our exposure to ads no matter the source. This is why many choose to opt of ads showing up on websites with free add-on software like Ad-Blocker. It’ s also why the mute on the remote control can be a best friend while watching TV. Limiting the number of ads we hear and see means limiting the number of times we are exposed to messages telling us to buy, buy, buy! This turns out to be important for advertisers know the more times they can put a message in front of our faces, the more likely we are to see it, and then to start trusting it. If you still doubt that advertising works just ask why so much money is spent on it each and every day.


Brace yourself to resist the message to buy.

Surround yourself with an invisible ad shield. Now, whenever you see an add, turn it off or turn down the volume. Limiting the number of ads you see is an easy and effective way to reject materialism . That’s a key for saving money and building wealth.


Advertisers are keenly aware of the strategies we use to avoid ads and would prefer we refrained from avoiding them at all. Thus, they use clever come-ons and visual clues to keep us coming back for more. If you haven’t done it before, try watching a few ads with the sound off and see if any spark your interest enough to flip the sound back on. Or think about all those super bowl ads: Now, it’s almost a game to see which super bowl advertisers will have the most hits on their ads on sites like YouTube™. Inevitably, we all end up in a conversation arguing over which ad was funniest, cutest, most unique and so on. Talk about advertising that works!


In the long run advertising is really only about one thing: To get us to part with our money. In other words, it’s designed to get us to make a choice to spend whether that choice serves our interests or not. Want to spend less and save more? Then throw away that junk mail coupon, turn off or “mute” the ads on T.V., and block the ads you see on the internet. By limiting exposure to any and all forms of advertising you can start building a shield of resistance—one that will give you greater power to resist the temptation to buy.


Action Item: Think about an ad you’ve seen recently that caught your attention. Now, decide what it was that made it so memorable or specifically appealed to you. For example, say you see a new car ad you like. What was it that hooked you? Was it the car’s bright color, the way they displayed it, or the man or woman who drove or told you all about it? Did they make the car look sexy? How? Did they appeal to your sense of value or tell you you’re worth all the money you’ll need to spend on it? Knowing the types of triggers that seem to catch your attention is a good way to reinforce your personal ad shield. Think of it this way: This is a battle for your dollars so you want to go in prepared.



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